I'm a little surprised Pantone needs to bother with a $650 color-reading device when their $10 iPhone app already does the job (and more), but for ...

Pantone has announced its next Color of the Year. The company shared on Thursday that the Pantone Color Institute has selected PANTONE 17-1230 to take the coveted spot for 2025.

Pantone 13-0755 Primrose Yellow: “The queen’s royal wedding outfit from 2011 was Primrose Yellow,’ writes Eisman. ‘Yellow is a color that speaks to the future with hope and optimism.