From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. Whi ...

Sweden’s Göta Canal offers a scenic, accessible cycling route. It’s a great choice for active travelers seeking an authentic dose of Scandinavian lifestyle. ByDavid Nikel, Senior Contributor. Forbes ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Sweden has launched a novel tourist campaign that urges boosting mind and body by traveling there, yet some are already sharing differing thoughts. The "Prescribe Sweden" campaign has partnered with ...