What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

People's decisions are known to be influenced by past experiences, including the outcomes of earlier choices. For over a century, psychologists have been trying to shed light on the processes ...

I’m a huge fan of Anthony Bourdain’s travel show Parts Unknown. In each episode, the chef visits remote villages across the globe, documenting the lives, foods, and cultures of regional tribes with an ...

Jessica D. Ayers does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...