Except for Patagonia, the social impact of brands isn’t getting noticed by consumers. Whenever I ask students or other groups of people which companies they consider to be social impact leaders, they ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better. Yet, numbers ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Digital revenue was up 15% for retailers in the first quarter, according to the Salesforce Shopping Index. Digital traffic was up 9% and shopper spend increased 6%. Mobile drove 60% of all traffic, ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

The use of social media is contributing to declining attention spans, emotional volatility, and compulsive behaviors among young people, according to a new report by Nanyang Technological University, ...

Social media has arisen as a revolutionary force in the fast-paced digital era that we are currently living in. It has reshaped the dynamics of recruitment as well as the core of employer branding. In ...

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Social media has become an important part of people’s daily lives. It plays an important role in shaping how we connect, interact, and communicate with others. Through social media, other industries ...