Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

Implicit memory is sometimes referred to as unconscious memory or automatic memory. Implicit memory uses past experiences to remember things without thinking about them. The performance of implicit ...

Proceedings of the National Academy of Sciences of the United States of America, Vol. 102, No. 4 (Jan. 25, 2005), pp. 1257-1262 (6 pages) We used event-related functional MRI to study awareness of ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...

In my last article I argued that intuition is powerful but not always right. We try to override intuition with will power, saying things like "from now on I won't be irritated with you." A better bet ...

The author introduces implicit (versus explicit) memory to examine advertising effects on brand choice. Whereas explicit memory is demonstrated by the conscious recollection of an event, implicit ...

People with Alzheimer's disease clearly have deficits in explicit memory—the type that can be deliberately accessed. But there is good evidence that some implicit memory processes—those "subconscious" ...