Google begins automatically surfacing social media posts on Google Business Profiles. Google now automatically displays social media posts on Google Business Profiles. Businesses can manage which ...

The truth is that in this modern day of digital business, the question of whether or not social media followers are legitimate business assets is a popular one. No longer derided as no more than ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an era where algorithms shape perception and attention ...

Running all your business’s social media channels might feel like yet another responsibility to navigate on top of your daily operations. But it doesn’t have to be a productivity killer–you just have ...

It’s time to talk about everyone’s favorite subject — social media. Regardless of how you feel about it, your social media presence CAN impact the success of your PR efforts. If you want to engage in ...

Influencers continue to be an important marketing vertical for retailers. A new Shopify survey looked at recent marketing strategies among retailers who use the platform. Seventy-three percent of ...

The term social media is generally used to describe internet-based websites and applications where users can participate in conversations, connect with other people, share their thoughts, and ...