Plant-based meat brands like Impossible burst onto the scene at the end of the 2010s amid a wave of hype, but since then, they have faced a lot of questions, including just how healthy of an ...

Something extraordinary is happening behind the scenes at Impossible Foods. The company has seen a huge surge in demand. And though you wouldn't know it from stepping into its Bay Area headquarters, ...

The Impossible Quality Meats pop-up has opened in Chicago's XMarket. California-based Impossible Foods opened its first in-person foodservice concept in Chicago, Illinois today, called Impossible ...

If meat is viewed by many vegans as the flesh of dead animals and a symbol of cruelty, does recreating its taste undermine the moral stance against it? According to Wikipedia, veganism is the practice ...

Impossible Foods launched a marketing campaign that targets meat-eating consumers looking for plant-based meat options that are better for public health and the planet, per a press release. A ...

ANAHEIM, Calif.--(BUSINESS WIRE)--Today at Natural Products Expo West, Impossible Foods ushered in its boldest era yet with a new brand identity inspired by the craveability of meat. The ...