Steph Curry Signs 10-Year, $400M Deal With Chinese Sportswear Brand Li-Ning

Steph Curry is on the move. After spending 12 years repping Under Armour, the four-time NBA champion and Golden State ...

Stephen Curry signs sneaker deal to bring Curry Brand to Chinese company Li-Ning

This deal shows Curry is thinking globally about his brand and how it will grow after his playing days end.

The Future Is Li-Ning: Stephen Curry and Curry Brand Ink 10-Year Global Partnership Deal

The NBA superstar calls the move "the partnership of a lifetime," aiming to expand his signature line across basketball, golf, and lifestyle markets globally.
Yahoo! Sports

Stephen Curry’s Brand Suffers Big Blow After MiLaysia Fulwiley’s LSU Decision

One of South Carolina's top women's college basketball players, MiLaysia Fulwiley, announced her intention to transfer to the LSU Tigers on Friday. The Gamecocks made it all the way to the women's ...

Why did Stephen Curry sign with Li-Ning after Under Armour split? 2 reasons stand out

Curry is rocking with a new shoe brand after 12 years with Under Armour.
The New York Times

As Steph Curry parts ways with Under Armour, his brand and appeal reach a new test

Stephen Curry and Under Armour have mutually agreed to part ways after 12 years. Ronald Cortes / Getty Images Can Steph Curry make sneaker collectors want a pair of Skechers? What about Li-Ning or ...