Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays ...
In this episode, we discuss Instagram's roots as a visual platform, strategy for video, best practices for the app, and more.
In the dynamic world of digital marketing, the quest for innovative strategies to harness the potential of social media never ends. Within this realm, Instagram is a dynamic juggernaut for brand ...
Instagram and Snapchat are both doubling down on using creator content to spur friend interactions, as user behavior shifts.
Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable ...
Aspire.io recently announced the launch of Aspire's AI Instagram Discovery, developed with Meta's product team, utilizing ...
In a recent statement Instagram head Adam Mosseri declared that the platform would not be pursuing long-form video content. This decision stands in stark contrast to competitor TikTok's recent moves ...
When Instagram releases a new feature that is a direct copy of another app, its users fear the worst. In a 2022 essay for Digital Trends, writer Cristina Alexander lamented the "TikTok-ification of ...
A well-crafted carousel post is a recipe for engagement on Instagram. Here are our top tips for producing cohesive, creative carousels. No Instagram strategy is complete without carousels. Why?
Meta Platforms' open-source approach might look risky in the short term, but it could prove brilliant in the long run.
Top creators, including Daniel Mac, Quen Blackwell and Charli D'Amelio, say they've been trying new approaches to their social media strategies. By Caitlin Huston Business Writer Amid uncertainty ...