HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising ...

Samsung Ads -- the electronics company’s advertising division -- has launched “GameBreaks,” an interactive ad format that advertisers in the U.S. and Canada can use to turn passive ads playable on ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ -- PurpleLab®, a healthcare analytics company powering ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...