Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.

It was only a matter of time — following in the footsteps of OpenAI’s ChatGPT and Microsoft’s Copilot, Google is launching direct checkout on eligible product listings in the AI Mode section of Google ...

Google is improving the online shopping experience of users through the AI Mode. It integrates Gemini’s functionalities into Google’s existing shopping features. Google Search will soon roll out a new ...

Critics are connecting “personalized upselling” language to the idea of individualized price manipulation. Google says upselling is about showing premium options, not raising prices. Google says its ...

Google is sending email notifications to Google Merchant Center users if their e-commerce platform supports Universal Commerce Protocol (UCP) and if so, telling them that "your products are now ...

Checkout on Google surfaces could reduce site visits, which may limit how often shoppers see a retailer's onsite merchandising and cross-sells. Depending on what reporting Google provides, retailers ...