An article by Gerry McGovern. The shift in how search engines treat keywords is significant. They tend to ignore the keyword meta tag and rather look for keywords in the actual page content. This ...

Creating an effective SEO strategy involves foundational practices, advanced techniques, and ongoing analysis. Below are key tactics, tips, and steps to consider when developing an SEO strategy: It is ...

An article by Gerry McGovern Metadata is a web writing skill. It helps your readers quickly find what they need. Metadata is an essential part of successful web sales and marketing efforts. It helps ...

When I started my metadata career, at the dawn of mass Web media in 1995, I was immediately confronted with the chaos that is an uncontrolled vocabulary. A fundamental, founding principle of the Web ...

In the third change to the iOS App Store's search algorithm in a week, Apple has tweaked how the system weights keyword and app name metadata to allow for more accurate results but the changes could ...

This presentation is from the CIVICA Research Open Science for the Social Sciences workshop on Metadata and research: abstracts, keywords and research visibility. What data can be best used to ...

According to a report on Friday, iOS app developers have noticed a change in the App Store's search algorithms that appears to return more relevant results for direct app searches by going deeper than ...