Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...

Real talk, there's already been about five or six new hair color trends for 2019 that have made it to my "Must Try" list. I just tried out rose gold, Lady Gaga has me feelin' icy blue, and chocolate ...

The Colorsonic promises to be an affordable at-home alternative to the salon The Colorsonic promises to be an affordable at-home alternative to the salon is a senior reporter and author of the ...

Coloring your hair is a fun way to change your look -- but you never quite know how the end result will turn out before you pull the trigger. Until now, that is, as L'Oréal has partnered with Google ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

L'Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers who use ...