Hailed as the most effective social media network for B2B brands – according to B2B Marketing’s latest Social Media Benchmarking Report – it’s vital marketers understand how to use this professional ...

LinkedIn is the only social media network where B2B brands outperforms their B2C cousins, according to research from Buzzsumo and Hubspot. On average, B2B posts on LinkedIn receive 26 shares, compared ...

LinkedIn adds new integrations and capabilities to events, helping B2B marketers like Impact.com turn online events into ...

LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: How ...

LinkedIn has announced updates to its Campaign Manager portal aimed at delivering enhanced insights and targeting tools to brands eager to see their in-app promotions thrive in the ...

BANGALORE, India, Nov. 20, 2025 /PRNewswire/ -- Factors.ai, an AI-powered B2B demand generation platform, today announced its ...

Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. Some 55% of respondents say the B2B ads they typically see on ...

The Drum’s new video series, The Science of Buyability, has launched. The series takes its name from the groundbreaking ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

Canva head of B2B marketing Emma Robinson believes the best B2B work happens when creativity and intelligence support each ...

T he digital world has become the primary arena for business growth, yet small and medium sized businesses often feel overwhelmed by the pace of change. Large companies have marketing teams and ...