“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

Last year with a pandemic and ensuing economic slowdown, many local retailers were forced to close, impacting the local ad marketplace especially local traditional media. To find out what to expect in ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Amazon is building a local ads business, according to job postings and company insiders. Advertising has helped offset Amazon's sluggish sales and inflationary costs. The new arm could take aim at the ...

WILLIAMSBURG, Va. —A new forecast for local advertising from Borrell Associates provides some short-term good news and some longer-term bad news for local TV broadcasters. It’s newly released study ...

Opinions expressed by Entrepreneur contributors are their own. As our digital worlds have expanded, it has become increasingly popular for small businesses with an ecommerce store or online services ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Local advertising is thriving and is projected to pull in an impressive $33 billion this year, showing a strong 16% year-over-year growth. At the same time, including diverse audiences in media plans ...