After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

A new approach to modern radio hit the market today as AI startup Riply introduced a real-time local intelligence and content platform that enables radio stations to deliver timely, hyperlocal news ...

I’ve worked with home service contractors long enough to know the old local SEO playbook by heart: Build the service pages.

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

A recent “Sounds Profitable” newsletter from Tom Webster was about, as he says, his 860 thoughts on the rumors of a potential SiriusXM/iHeartMedia merger. It’s a long piece but well worth your time.

Local SEO has historically been seen as the art of directory optimization, Google Business Profiles, and locally-run ads. And while these methods are effective in getting you found in local search, ...

Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...

If you’ve read my past columns, you know that I tend to concentrate on specific issues we’ve faced on a daily basis or solutions to specific local search problems. The attendees of this year’s Local ...