Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

Leaders discuss whether hyper-personalisation is killing the power of suggestion, the point of 60-second ads and what we ...

You’ve probably been hearing the term “content marketing” a lot lately. Your competitors are either doing it — or planning to — but you have no idea what it is. Here’s what you need to know. Many ...

Marketing using social channels is not a new endeavor, but it has been growing in popularity and many businesses will feel like it has evolved into some new spaces in 2023 if they haven't been paying ...

“Marketing is the lifeblood of any successful apartment community,” said Matthew Mehon, director of marketing for Marquette Management in Naperville, Il. “It’s the engine that drives leads, fuels ...

In case you hadn’t heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express ...

We’ve all seen an unfortunate or offensive brand campaign and thought, “How did that get approved?” Like a can of soda to end a protest or cultural elements appropriated into a "new" mainstream trend.

In the digital age, email marketing continues to be a cornerstone of communication strategies for publishers. It provides an intimate way to reach out to readers, nurture relationships, and develop a ...

OpenAI's recent ads for ChatGPT were everywhere-NFL Primetime, streaming platforms, outdoor, and beyond. Press coverage ...

Nike is diving into the Muslim market with a new line of modest swimwear it will introduce in February called Victory Swim. The suits are designed to meet the needs of women who need to more fully ...