LONDON--(BUSINESS WIRE)--A leading market intelligence company, Infiniti Research, has announced the completion of their latest article on the major benefits of a marketing management process. The ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

Modern marketers have no shortage of marketing software technologies from which to choose. As a career software CMO, however, I have always been confounded, frustrated, and indeed embarrassed, by the ...

As a marketer, you most likely think that the supply chain management process has nothing to do with you. That’s another department’s focus. You just hope that what they do doesn’t create a marketing ...

Rutgers Business School has launched an online Marketing Program for transfer students. Learn more about the program structure and requirements. Marketing is the management process through which goods ...