A marketing plan establishes marketing goals and actions needed to meet those goals. An effective marketing plan lists short-term, medium-term and long-term goals and strategies. Traditionally, goals ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

Strategic marketing planning comes first when you're creating your marketing plan. It deals with the direction of your business growth in relation to your competition and the brand image necessary to ...

Marketing leaders and a CFO explain how to drive investment during the budgeting process in the latest episode of The Lowdown ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

Companies depend on robust marketing programs to achieve their goals. However, the success of any marketing initiative depends on how well you plan. Implementing marketing best practices in your ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...