YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly ...

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The growth of video streaming of all types is now an impetus for Nielsen to add new measurement for YouTube and YouTube TV when it comes to the video-site advertising inventory on connected TV ...

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...

NEW YORK--(BUSINESS WIRE)--VideoAmp today announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube ...

RESTON, Va.—Comscore has announced that it is now providing comprehensive measurement of YouTube audiences across all digital devices in the U.S. Comscore said that in July it began delivering a ...

TransUnion and Google have reached an agreement that will allow advertisers to measure YouTube campaigns within TransUnion’s multi-touch attribution platform, the companies announced on Wednesday. The ...