The growth of video streaming of all types is now an impetus for Nielsen to add new measurement for YouTube and YouTube TV when it comes to the video-site advertising inventory on connected TV ...

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for ...

YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly ...

TV measurement company iSpot.TV said it reached a deal with Google to measure the incremental reach of campaigns running on YouTube and YouTube TV. iSpot data is ...

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...

Today, Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on ...

After a 12-year interruption, the Stream­ing Media All-Stars returns in 2025 (big reveal: 31 March) to pay tribute to a carefully selected group of key technology innovators world­wide who are driving ...

Nielsen, a specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop ...

NEW YORK—Nielsen has announced that its "always on" Digital Ad Ratings (DAR) will now measure YouTube video ad campaigns. The move expands Nielsen's coverage of YouTube and YouTube TV in DAR and will ...

The growth of video streaming of all types is now an impetus for Nielsen to add new measurement for YouTube and YouTube TV when it comes to the video-site advertising inventory on connected TV ...