Who says TV is the only media channel that could benefit from converged buying? A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

Effective marketers know the "trinity" of a good media strategy is effectively communicating your story across the intersection of three distinct media channels: owned media, paid media and earned ...

For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational to success. Splitting a budget prematurely among too many platforms is not ...

Digital advertising revenue grew 13.9% year over year to a record $294.6 billion in 2025 despite economic headwinds and a lack of cyclical events such as the Olympics, according to the latest annual ...

A multi-year distribution deal reached between Google-owned streaming platform YouTube TV and Byron Allen’s media company Allen Media Group will include carriage of the broadcaster’s national cable ...

With misinformation being widely spread, you might wonder which media channel is the most trusted. It’s newspapers, judging by Kantar's new study: Media Reactions 2024. And that trust is especially ...

Social media and digital display/video are the top media channels marketers plan to increase spend on this year, according to recent research from Mediaocean. The report was based on data from a ...

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Is your content out there but not delivering the results you ...