As it continues to build on its miniature collectibles line, Zuru’s latest Mini Brands ranges hit UK shelves from today. In a pre-Christmas collectibles drive, Mini Brands Sneakers and Mini Brands ...

Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...

Get ready to indulge in the miniature world of flavor and fun with the latest collection of Mini Brands from Zuru. Some Kentucky classics await fans as iconic foods from the beloved fast-food chain ...

This June, prepare for a delightful duo as Cinnabon and ZURU Mini Brands join forces to bring you an irresistible treat with a tiny twist. From June 20 to June 22, guests can buy a 4-count BonBite, ...

A mall food court dessert mainstay’s latest collaboration may be its smallest yet. Sweet treat QSR Cinnabon has teamed up with Zuru Mini Brands, the global toy maker of all things tiny, on its own ...

Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...

To learn more about our editorial approach, explore The Direct Message methodology. When ZURU launched Mini Brands in 2019, nobody in the toy industry predicted that tiny plastic replicas of grocery ...

Foodie Mini Brands provide miniature food surprises.