The Instagram account run by NBA Take-Two Media posts videos featuring NBA players that appeal to both diehard sports fans and pop culture heads.

On X, a video went viral of a Celtics assistant coach helping center Xavier Tillman prepare for his game against the Raptors.

The Celtics really used NBA 2K to scout the Raptors.

NBA 2K26 Season 4 officially revealed: Everything that's new ...

NBA 2K26 Season 4 launches January 9 with new MyCAREER, MyTEAM, and The W updates, spotlighting Victor Wembanyama and Tyrese ...

Boston Celtics staff go viral after using NBA 2K-style scouting report during Toronto Raptors game preparation ...

NBA 2K26 continues to do what it does best every January: spark debates, ruin group chats, and make at least one MyGM save ...

NBA2K26-Patch4.0-2026 Patch 4.0 focuses on stability, technical polish, and Season 4 preparation. MyCAREER, The City, and MyTEAM receive key quality-of-life and tracking fixes. The calendar has barely ...

Sports games don't have the best rep on mobile platforms, with few titles able to replicate the experience found on consoles ...