Balancing a large drink and a tray of loaded nachos in one hand, I walk up the steep stairs to my seat at the top level of Atlanta’s State Farm Arena. I hear the music before I see her. A bass-heavy ...

Illustration: Kelsea Petersen / The Athletic; photos: Vince Bucci, Michael Loccsiano, Kevin C. Cox, Elsa / Getty Images No sport embodies hip-hop more than basketball. No music genre embodies ...

The NBA’s connection to hip-hop has evolved from lyrical name-drops in the late 1970s to deep cultural integration through fashion, music, and celebrity fandom. Players like Allen Iverson, Shaquille O ...

Add Yahoo as a preferred source to see more of our stories on Google. Basketball and Hip Hop have always shared a deep bond. So, it’s no surprise that many NBA players have picked up the mic over the ...

The NBA and hip-hop have been intertwined for decades, with players influencing rap culture through fashion, music, and collaborations with artists. This list highlights five hoopers who represent hip ...

Kevin McHale, Larry Bird, Mark Aguirre, Bernard King, Isiah Thomas and Magic Johnson starred in a commercial for Converse "Weapons." Illustration: Kelsea Petersen / The Athletic; Photos: Brian Ach / ...

Add Yahoo as a preferred source to see more of our stories on Google. The NBA and Hip Hop have been seemingly connected at the hip since the popular genre’s inception. Hip Hop culture is deeply ...

Shaquille O'Neal and Damian Lillard are the two who have generated the staying power to make it as an NBA standout and as a hip-hop artist. Tony Jones, The Athletic Portland Trail Blazers, Damian ...

The hip-hop landscape shifted dramatically when NBA YoungBoy achieved what no artist in music history had accomplished before: securing 34 entries on the prestigious Billboard 200 albums chart. This ...

Rapper Chuck D, of Public Enemy fame, is one of several who agree that basketball greats and hip-hop excellence share a similar foundation. Shakeia Taylor and Jason Jones, The Athletic For decades, ...