NBC Sports NOW is a free 24/7 streaming channel from NBC Sports offering daily sports talk shows, live sports and highlights on Peacock, the NBC Sports app, The Roku Channel, Pluto TV, Xumo and more.

Bob Costas was once the face of NBC Sports, but Mike Tirico has thrived in the role since receiving the baton. Costas recently joined SiriusXM NBA Radio host David Shepard for an interview discussing the NBA Finals,

NBC is balancing nostalgia with a nod to the future in its return to broadcasting the NBA. Wembanayma is the perfect bridge.

The NBA's record-breaking playoff ratings claims are misleading when accounting for the shift to broadcast TV and Nielsen measurement changes.

The NBA claims its 2026 conference finals are the most-watched in 24 years, but broadcast TV advantages and Nielsen changes add crucial context.

Mitchell Robinson has been a big part of the Knicks’ run to within two games of an NBA title, and he’s going to be a free agent this summer. The Knicks want to re-sign him, but they are going to have competition, reports Jake Fischer at The Stein Line.

NBC averaged 7.2 million viewers for its return to the NBA Playoffs this season, up 72% vs. the comparable coverage last season. Going into the NBA Finals, nine of the top 10 (and 17 of the top 25) most-watched playoff games this season were on NBC.