Gareth Penny led the diamond giant through its last major crisis. Now his consortium is wagering that better marketing can ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...

You’ve probably heard the saying “a diamond is forever”. What if the market for them – with its hefty price tags – isn’t?

As lab-grown diamonds become more common, the industry is splitting into two markets: one built on rarity and natural origin, the other on scale, lower prices and affordability ...

“Natural diamonds are the perfect symbols to celebrate life’s most meaningful moments,” De Beers Group CEO Al Cook said. The world’s largest jewelry retailer, Signet Jewelers, famed for its Kay ...

In 2024, 52% of couples who were surveyed said their engagement ring featured a lab-grown diamond, according to the 2025 Real Weddings Study by The Knot. In the first quarter of 2025, an unbranded, ...