While most golfers tend to use the same equipment for a few years, we probably all have some buddies who can't help but buy ...

Everyone knows that when you think you look better, you feel better. A new dress shirt you absolutely love. Your favorite ...

Callaway is back to being a speed company. With the company’s new Quantum line of drivers, fairway woods and hybrids, the name literally implies a fundamental shift in what they are doing. That’s ...

A simple test comparing golf drivers from different eras revealed surprising results. The findings show just how much modern technology can impact distance and performance.

We tested 42 drivers this year. The marketing machine tells slow swing speed golfers the same thing: you need more ...

TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.

Titleist has brought to market another innovation of driver construction with the introduction of the GTS family—S for Speed—making use of polymer for the m ...

Welcome to Fully Equipped’s weekly Tour equipment report. Every Friday of PGA Tour weeks (plus other times, if news warrants), GOLF equipment editor Jack Hirsh runs you through some of the biggest ...

Making a limited edition of anything is a tricky task. You can take the “special moment” route and create something for an event, like the Masters, or a ...

In a monumental shift in its product release timeline, the equipment giant has announced an immediate move to a biennial release cycle ...

Golf equipment manufacturers spend untold millions every year trying to convince golfers that their newest, most expensive ...