If you’re running a website, you’ve probably heard of A/B testing, which entails running multiple versions of a site at once and tracking which one performs best with users. But there’s also a pretty ...

SAN ANTONIO — Optimizely, a provider of digital customer experience software, has taken center stage at its annual user conference, Opticon, at the JW Marriott in San Antonio this week to unveil a ...

Dan Siroker, the co-founder and CEO of Optimizely, a Y Combinator-backed company that helps businesses A/B test their webpages, says he’s got a trick for testing prospective investors. He runs them ...

What was the motivation behind Episerver's acquisition of Optimizely? We look into several potential reasons and impact of this acquisition. You could spin Episerver’s acquisition of Optimizely in a ...