PPC managers are the spreadsheet-conquering wizards who are able to bring businesses leads, sales, and traffic from paid ads for the best budget. That’s why it’s important to build a successful ...

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution ...

PPC pros who underestimate the impact automation will have on their professional lives risk missing out on a great transformation. I’ve been writing about the ways automation is transforming PPC for a ...

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

In e-commerce, staying ahead of the curve is crucial for businesses to thrive. One trend that has been gaining significant traction is the rise of mobile commerce, with an increasing number of ...

Independent study reveals PPC.co’s adaptive AI models outperform Google’s Smart Bidding by up to 34% in cost-per-acquisition ...