Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...
Microsoft launches Publisher Content Marketplace for AI-powered ads. Google pushes Tag Gateway over standard tags.
With Google’s adtech antitrust trial, the future of paid search hangs in the balance. Here’s what it means for PPC marketers and advertisers. Google’s adtech antitrust trial raises critical questions ...
Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.
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