Following the Public Relations Society of America’s (PRSA) bid to redefine public relations and better explain what the discipline means today, Jane Wilson, CEO of the CIPR has issued a response to ...

Digital PR is the practice of building brand awareness and improving reputation through online channels rather than traditional media. The definition of digital PR continues to expand as new platforms ...

Last week, New York Times advertising reporter Stuart Elliott broke the story about the Public Relations Society of America’s project to update the definition of PR in an entertaining column titled ...

The history of modern Public Relations practice affords many glorious and distasteful examples. The latter include public health disasters (for example, cigarette smoking and cancer) and armed ...

Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Public relations (PR) has always been hard to define. Even the Public Relations Society of ...