From product launches to historical movements, virtually every transformation the world has experienced has been aided by a comprehensive public relations campaign. In today’s world, the best examples ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

The State of B2B Public Relations from Demand Metric and Convey Communications takes a look at how PR teams and agencies are playing a more strategic role in organizations. The State of B2B Public ...

In the past several years, the trend of “going direct” in public relations has gotten trendy. Broadly, the idea is that certain companies—mainly tech startups—stand a better chance of advancing their ...

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made ...

Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape. I don't need to recount the specific stats about repeat layoffs at major ...

Viral Spike Marketing launches a PR campaign system helping influencers and artists gain media coverage and strengthen ...

Ever wonder what happens before a celebrity, organization, or public figure releases a message to the public? Or how iconic brands connect with certain groups of people? The short answer is that they ...

A communications professional with more than 10 years of experience in brand strategy is launching SWNSN PR, a boutique public relations agency on Long Island. Amanda Swenson, the company’s CEO and ...

In "How To Build A Successful Public Relations Career in Nigeria," Efe Obiomah steps into the ring not as a spectator but as a ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

I hear this question at least once a week. And sure, I can probably make that happen. But if that's where the conversation ends, we're missing the bigger strategic picture. Here's the truth: saying PR ...