That's what ExactTarget says it is doing by bringing Pardot on board. Of the US$ 95.5 million, $85.5 was in cash and the rest in common stock. But who cares about how much it paid, we want to know why ...
ExactTarget Acquires Pardot, Announces Vision to 'Redefine Marketing Automation' Acquisition Extends ExactTarget's Ability to Serve Both B-to-B and B-to-C Organizations with Advanced Automation, Cross ...
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