Aside from being arguably the biggest game on the annual sports calendar, the Super Bowl has long brought about many of a ...

THE AD: Pepsi Zero Sugar’s Super Bowl ad, “The Choice,” gives Coca-Cola’s iconic polar bear the Pepsi Challenge, letting a CGI bear have a blind taste test between Pepsi and Coke’s zero-sugar options.

When you think of an ice-cold glass of soda, usually two big brand names come to mind—and they’ve been dueling one another for your affection since they first popped onto the scene. This year, Pepsi ...

Pepsi has tapped Taika Waititi to direct — and appear in — its 2026 Super Bowl commercial. The Oscar-winning filmmaker tells PEOPLE exclusively that he “jumped at the chance” to work on another Big ...

Add Yahoo as a preferred source to see more of our stories on Google. Pepsi is "rewriting cola history" with a cheeky new ad campaign that playfully absconds with its biggest competitor's mascot, ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

Seven months after the world became obsessed with the tech CEO and his HR chief stealing a kiss on the big screen at a Coldplay show, the gotcha moment seen 'round the world is coming to the Super ...