First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Add Yahoo as a preferred source to see more of our stories on Google. Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair ...

Wavy hairstyles are all the rage, even among people with straight hair. But using a curling iron is fiddly and time-consuming and you also risk singeing your hair. So if you want to keep your curls ...

The perm is back: there aren't many other four word phrases in beauty that could cause such a flicker of panic in even the most hardy of hair trend followers. But for 2020, a softer, more modern ...

"As a cosmetology teacher, I wanted to create an improved way to roll hair for perms," said an inventor, from Garwood, Texas, ...

With lockdown forcing Britons to go months without a haircut, many of us will be keen for a complete mane overhaul when salons finally reopen in April. One style that's seen an unexpected resurgence ...