Trucking companies looking to hyperpersonalize their newsletters to customers are using new technology — enhanced customer data platforms, or CDPs — to ensure the personalized details they have on ...

A few years ago, the ReWired Groupand Bob Moesta, my coauthor on my next book, Choosing College, undertook a project for the tutoring marketplace company, Wyzant. As players like Byjus, Khan Academy, ...

Recently, a flurry of media stories has called attention to various aspects of the teacher-quality crisis. In March, a New York Times Magazine article headlined “Building a Better Teacher” described ...

When it comes to creating an advertising campaign that hits the mark, it must resonate with consumers on many levels. Marketers need to work harder than ever before to be creative and make their ...

Netflix is spending $7 billion on content next year–content that’s been shaped largely by Netflix’s own data on what people like to watch. And of course, Netflix will ensure you see the content you’re ...

This article is part of the collection: What Personalized Learning Looks Like Across the Country: The 2017 Fifty States Project. As educators, we are tasked with the weighty responsibility of helping ...

In the heart of Catholic tradition, sacred vestments hold a position of profound importance. They are not mere garments, but tangible symbols of faith, devotion, and the priestly ministry. Each color, ...

Google Gemini, the latest advancement in AI technology from Google, is designed with personalization at its very core. This innovative tool harnesses cutting-edge capabilities to adapt to individual ...

A new study (Olsacher et al., 2023) has reported on the effectiveness of personalizing messaging to convince potential organ donors through Instagram. This represents yet another extension of the ...