As Powerade continues to grow under the BodyArmor Sports Nutrition (BASN) umbrella, they’re now entering the enhanced water sector. Powerade Power Water was launched on Wednesday, a new ...
If there’s one thing we as a society are obsessed with now, it’s beverages. Plain old water will no longer do—and sometimes it seems like traditional soda won’t, either. While an iced cold Coca-Cola ...
In Coca-Cola Co.’s quest to knock PepsiCo’s Gatorade off its sports drink pedestal, the company’s Powerade has entered the functional water market with Power Water, its first new product in five years ...
The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...
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