Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced that the targeting and measurement APIs in the Chrome ...

Tired: Companies investing in Chrome Privacy Sandbox testing. Wired: Companies trying to justify the time and money they spent testing the Sandbox APIs now that ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is ...

IAB Tech Lab, an ad-tech industry trade group funded by its members, has identified major challenges in support of Google’s Privacy Sandbox tool as Alphabet’s ...

With the demise of the third-party tracking cookie just months away for Chrome users, those digital advertisers who haven’t started preparing should be playing catch-up if they want to successfully ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. Third-party cookies are almost gone, and this time for real—in ...

Cookie deprecation has once again been kicked down the road. So how are the industry preparing for the drawn-out demise? Is privacy still a priority? John Still asks an expert panel. So, cookie ...

The U.S. and UK regulators suspect that Privacy Sandbox, which has been in the making for five years, could give Google too much control over the digital advertising ...

How the pivot from third-party cookies is reshaping digital marketing and how marketers can adapt to ensure data privacy. Buzz is a fleeting part of the digital marketers’ daily online dialogue — a ...

Microsoft's long-standing commitment to privacy and in the evolving ecosystem will leverage its extensive advertising expertise and privacy-first principles to build solutions that change how targeted ...