Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Derek is a former marketing exec, now founder of Ignition—the GTM platform helping teams get to market faster and more effectively. The success of a product launch could make or break a company. This ...

PR strategies and best practices to ensure your product launch is successful Product launches are always a mix of emotions. They’re challenging but also exciting — especially when you see the product ...