Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

The OAAA's new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey. The makeup brand buys out-of-home (OOH) inventory on mall displays to drive awareness, but it wanted a less ...

NEW YORK, May 21, 2024 (GLOBE NEWSWIRE) -- Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with ChinaDOOH, a ...

But what exactly is programmatic advertising? In simple terms, it’s an automated process for buying ad space using technology, eliminating the time-consuming manual methods of the past. Instead of ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. The out-of-home (OOH) ...

Speaking at The Drum’s Programmatic Punch event earlier this month, Halas said marketers will only make the most out of OOH programmatic if they start to treat it as a separate medium. “Say someone ...

Increasingly, the South African media industry is being told that the future of OOH (out of home) is digital. More specifically, we are being told the future is programmatic. We are promised “surgical ...