This "Hibiscus" Puma Hali 1 will be released in September at Puma.com and at select Puma retailers. Scroll on for a closer ...

Longin, Puma’s vice president of running and training, is speaking to The Athletic from their offices in Massachusetts. That ...

The company said it plans to cut around 900 additional white-collar roles globally from a total of approximately 7,000 by the ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as the German brand looks to ...

Sporting-goods company Puma intends to expand its continuing cost-reduction program and said that it aims to return to growth ...

PUMA and Madhappy join forces for a fresh, feel-good collaboration that blends classic sport style with mindful design ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

However, PUMA has to address the fact that it has "become too commercial, which is reflected in muted brand heat, low ...

PUMA (XTRA:PUM) has remained unprofitable, with losses worsening at an average rate of 11.8% per year over the last five years and no sign of improving margins. Despite these setbacks, management and ...