New name incorporates the brand equity of the company’s largest brand, supports strategy to expand in live social shopping “This rebranding is an important milestone in our nearly 50-year evolution as ...

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on ...

Retail entertainment leader brings on department and specialty store veteran to drive product discovery and experience for target audience of women ages 50 + As Chief Merchandising Officer, Sirhal ...

In a move to double down on the equity of its flagship brand, Qurate Retail Group — parent company of QVC, HSN, Garnet… Get free access to tactical tips, invaluable insights, and deep-dive ...

Some of the original Q50 ambassadors for QVC's Age of Possibility campaign, which kicks off again this year with a TikTok livestream. (Image courtesy QVC Group) Last year, the home shopping brand ...