The purpose of the minor is to provide graduate students access to a sequence of qualitative methods courses to enhance their understanding of research methods. This concentration of courses also ...

This workshop offers an overview of qualitative research methods. It discusses the difference between qualitative and quantitative research, the different types of qualitative research (including ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

The Journal of Personal Selling and Sales Management, Vol. 31, No. 2 (Spring 2011), pp. 157-170 (14 pages) As the global marketplace continues to change owing to the proliferation of global brands, ...

This course concentrates on the use of qualitative methods for educational research. Strategies for conducting qualitative studies are described and techniques for analyzing and reporting findings are ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. We share the “why” and “how” behind our use of an online discussion board as a ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

This course is available on the MSc in Applied Social Data Science, MSc in Environmental Policy and Regulation, MSc in European and International Politics and Policy, MSc in European and International ...