Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

As a clinician and researcher in cardiac rehabilitation, I've learned that the most important tool in our work is not a ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

This paper addresses the relevance of qualitative inquiry to policymaking and practice; against the background of recent attacks on educational research generally, and on qualitative work in ...

In political science and related disciplines in the social and behavioral sciences, there exists an unfortunate de facto divide between qualitative and quantitative empirical research. Sometimes this ...

Concerns of Patients With Cancer on Accessing Cannabis Products in a State With Restrictive Medical Marijuana Laws: A Survey Study Oncology has made significant advances in standardizing how clinical ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...

This course is compulsory on the MPhil/PhD in Media and Communications. This course is not available as an outside option to students on other programmes. This course is available for those who are ...