If AppNexus Chief Economist Gabriel Weintraub could go back in time to the beginning of real-time bidding (RTB), he would have designed a different type of auction. “Because you are targeting so ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

Disclosure – I have worked for agencies, sales houses, networks and now work for one of the world’s leading publishers and exchanges. Microsoft have a valued partnership with AppNexus in Real Time ...

Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato’s most recent Global Mobile RTB Insights report. In addition, the number of mobile RTB auctions ...

Yahoo!’s Right Media is announcing today new publisher controls for real-time bidding (RTB) on display ad inventory through its exchange. The company says controls include: “Inventory opt-in: Sellers ...

The Business Research Company's Real Time Bidding (RTB) Global market Report 2025 – Market Size, Trends, And Forecast 2025-2034 Updated 2025 Market Reports Released: Trends, Forecasts to 2034 – Early ...

Real-time bidding is the hottest topic in digital display advertising. It is the subject of countless articles, panels and press releases. Google recently predicted that by 2015, 50 percent of all ...

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does put up a post, it is essential reading for everyone in our space. The topic of his recent ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...