The experience of sailing a foiling America’s Cup catamaran is one of unadulterated sensory overload. Even before wind power pressures the towering wing, synapses are firing as the sailors’ minds ...

The "F1" sound team on placing mics on racing car air ducts and exhausts to capture immersive sounds of Formula 1.

Sunoco is moving from scents to sounds with this summer's Essence of Racing campaign. Developed with agency Allen & Gerritsen , Team Epic, and MayoSeitz Media, the creative features NASCAR's Jimmie ...

Back in January 2022, the Ford Motor Company teased the seventh-generation Mustang with a covered racing car. The GT3 machine has recently turned its first test laps at Sebring in preparation for its ...

Experience the legendary BMW M1 Procar with its iconic straight-six engine, individual throttle bodies (ITBs), and unrestricted exhaust. This classic race car delivers a pure mechanical symphony with ...