What does it really mean to be a responsible marketer, and why is it important? When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, ...

What can marketers learn from politics and the pandemic about responsible marketing strategies? To better understand, I asked Christina Mautz, CMO and Head of Sales at Moz, for her perspective.

How can our use of generative AI and other emerging tech affect our customer experience strategy? It’s been hard to miss the recent media hoopla over generative artificial intelligence (AI). And we ...

L’adtech xpln.ai officialise la nomination de Margot Lagnès au poste de Responsable Marketing et Communication. “Arrivée courant 2025, Margot pilotera l’ensemble de la stratégie marketing et ...

D’après Audrey, le rôle de responsable marketing, Croissance et engagement exige « agilité, organisation, polyvalence et une bonne dose de zénitude ». Dans un environnement guidé par l’actualité, il ...

L’effectif de Voyages d’Exception s’étoffe avec l’arrivée de Mathieu Ramus au poste de responsable marketing. Un poste nouvellement créé qui « marque une nouvelle étape dans le développement de ...

As the media world grapples with its role in the climate crisis, the Responsible Marketing Agency (RMA) launched this week as a new breed of specialist with a mission to help media, digital and ...

Anne Mione est membre fondatrice de la Chaire MARÉSON. Jean-Marc Ferrandi est membre fondateur de la Chaire MARÉSON. Marie-Christine Lichtlé est membre fondatrice de la Chaire MARÉSON. Dans la ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Evolving isn’t easy. It entails examining old processes, finding ways to become resilient, and adopting new technologies. While these technologies can facilitate better processes, they also introduce ...

Franklin Templeton annonce la nomination de Félicien Nguyen en tant que responsable marketing et communication pour la France, la Belgique, les Pays-Bas, le Luxembourg et les pays Nordiques. Il ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.