The new tools come at a time when Pinterest — and social media overall — are in a state of transformation. While Facebook remains at the top of the social media universe, the company is consolidating ...

In a time when almost all ecommerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. In this highly competitive environment, marketers are shifting ...

The online travel search engine Kiwi.com wants to retarget users in a personalized way that’s ROI positive, said Mark Calzaverini, the company’s head of performance. “At the very least, we need to be ...

Retargeting generated the highest lift in trademark search behavior at 1046% among six different media placement strategies and increased click-through rates, according to a recent study from comScore ...

Sam Barnett is the CEO and co-founder of Struq. It is possible for almost anyone to undertake some basic retargeting and get positive results. However, some methods are easier than others. The ‘easy’ ...

Starting today, advertisers will be able to advertise against Pinterest users that have visited their sites — giving retailers a powerful new tool that is available in other advertising suites that ...

Adiant, the tech parent company to the Adblade.com ad network, plans to roll out a self-service retargeting tool allowing brands to pay for ads with a credit card or PayPal account. Ash Nashed, Adiant ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience ...