Last week we took up these five simple rhetorical devices for attracting and holding the attention of readers or listeners: (1) repetition; (2) serial enumeration; (3) cumulation; (4) allusion; and (5 ...

When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Examine speech as performance in this collection. Investigate the use of rhetorical devices as you watch these videos of speakers, who range from Winston Churchill to Josh Thomas. In most instances, a ...